I can’t imagine the thrill of store owners in SoHo. This is the shopping mecca of the world. Victoria Secret, Prada and others have their flagship stores in SoHo. Why? Because when people have money to blow, this is where they know they’ll find the most unique mom and pop stores mixed with the elegant global brands that steer the fashion industry.
One day I hope to take part in owning one of these signature store fronts that date back to the roaring 20’s, before SoHo was even, well, SoHo. Take Vesuvio Bakery for instance. Known for it’s Italian style coal burning stove baked bread and pastries.
THE Vesuvio Bakery on Prince Street in SoHo was much adored, even among those who never patronized the venerated establishment. The bakery, with its often-photographed lime green storefront and its rare coal ovens, began producing Italian bread and biscuits in 1920. It was a remnant of a time when many more immigrants from Italy, and far fewer designer shoe shoppers, walked the neighborhood’s cobblestone streets.
This time last year the neighborhood was in a panic when the owners shut their doors and put up a for sale sign. However, the store fronts are too valuable and prospective buyers lined up to occupy this historic space. Maury Rubin, the current owner of Vesuvio decided that the store meant too much to the community that, with the exception of some necessary health code updates, to keep the store as is as a staple not only to SoHo but an icon for New York.